Madison's Advertising Report 2022 which Sam quotes from is an eye-opener for Ramesh Menon and other business leaders at large because it talks about growth rates for print, outdoor, tv, radio & digital. The advertising & media buying legend's candid take on the TV Rating Scandal that took over the nation's collective consciousness recently leaves Hrishi K mighty impressed. There are pearls of wisdom all through this podcast for you to enjoy as well as learn from!