Ramesh Menon is fascinated that Prashant & Kellogg have built a INR 1500cr. breakfast cereal category right from scratch and today they're proudly the #1 breakfast cereal brand loved by millions. The Kelloggs india story needs a deep dive. Hrishi K probes Peres on their product portfolio & how brand Kelloggs has managed to look at and build products around nutrition, convenience & affordability.